Magic Words Lab

Find the words that convert

Check your tagline, generate sharper variants, plan a quick A/B test and keep a log of the words that win.

Product nameWhat it does (one line)Audience (who)Main outcome the user wantsCurrent taglineCurrent category nameCurrent primary button / CTA

Clarity score

0/100

“Add your current tagline above”

Customers notice you out of the corner of their eye. Fewer, sharper words win.

Ep 5 · Magic Words

Word count · 0 words (ideal ≤ 7)

Cut to 7 words or fewer. Drop adjectives first.

User-centric · 0× you/your vs 0× we/our/us

No jargon · Clean

Concrete verb first · Empty

Lead with a concrete action verb (Get, Find, Share…).

Power word · None

Add one power word: free, new, instant, #1, your.

What is it to the user? · No user outcome named

Name what the user gets, not what you built.

Readability · 0.0 letters/word

Use short, everyday words (under ~6 letters on average).